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Hit the Right Note – Great Audio Results for Video Production

Februar 1, 2022 By William Vorsatz In EN No Comments

The acoustics on the set are part of it. Just like a well written speaker's text. And a planned approach to music selection. For the sound in the video production there is a lot to consider. Here are the most important tips. I come originally from the radio range. You can't imagine paying attention to [...]

Close-up Of A Human Hand Attracting Human Figures With Horseshoe Magnet

Problem solver: explainer videos for products instead of trade fairs

Januar 1, 2022 By William Vorsatz In EN No Comments

Instead of trade fairs, explainer videos for new products are a good solution. The target group only has to enter the problem online. And they'll get solutions. The right information is always there where the user needs help. This pays off. The future does not belong to virtual trade show booths, but to problem [...]

Explainer Video: How It Is Produced and What It Costs

Dezember 1, 2021 By William Vorsatz In EN No Comments

Which style is the right one? Which skills are important to produce an explanatory video? What are the costs? What are the advantages of Explainer Tools and which ones are handmade? Explainer videos have created completely new visual styles. These in turn have an impact on other genres today. This becomes visible in advertising. It [...]

How to Start a Video – First Seconds Determine Success

Oktober 1, 2021 By William Vorsatz In EN No Comments

The initial seconds determine the success of a video. With each frame tension is built up. There is only one goal. To make the viewer so curious that he absolutely wants to see this video to the end. There are some rules for that. How do I manage to lose my users after the first [...]

The customer funnel is like a membrane through which the users constantly escape to the side.

The Different Video Formats in the Customer Journey

September 1, 2021 By William Vorsatz In EN No Comments

Each section of the client's journey needs a different video format. This formats are very diverse and the costs of production too. In the awareness phase, a film is needed that appeals above all to the emotions. Strong stimuli are necessary and messages that go directly to the subconscious. Images, rhythm, sound, everything serves one [...]

Image film, explainer video, product video: There are different formates for your needs.

How to find the right video format for your goals

Juli 1, 2021 By William Vorsatz In EN No Comments

What advantages do explainer videos, product videos and product-independent content have in video marketing? Because there have always been image films that are felt, the format is established. In fact, hardly anyone speaks of an image video. The image film comes from the time of the celluloid, when film rolls were still chemically developed. But [...]